A Highcross jewellery store is being transformed, to provide what is described as a ‘relaxed, inclusive and experiential’ in-store offering.
Goldsmiths, on the upper level of the shopping centre, is currently closed while the huge refurbishment is carried out.
However, the luxury watch and jewellery retailer’s pop-up store, next to Boots, remains open in the meantime.
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According to the retailer, the new store concept will be focused on luxury watch brands such as Rolex and Cartier, complemented by fine jewellery brands such as Gucci and FOPE, and supported by a leading in-store hospitality experience.
Goldsmiths, which is part of the Watches of Switzerland Group, is planning to unveil its new store concept in major retail hubs and regional stores across the UK from October.
Canterbury, Reading and Brighton will all open in October, with Braehead, Leeds and Leicester set to open in November.
There will be dedicated areas for brands such as Rolex, OMEGA, Cartier, TAG Heuer, Breitling, Tudor, IWC, Hublot and Panerai.
As well as watches, there will be jewellery from brands such as FOPE, Messika, Gucci, Jenny Packham and Goldsmiths’ sister brand Mappin & Webb.
Stores will have an open, flexible layout with VIP areas and hospitality bars where customers will be able to enjoy ‘curated’ food and drinks and consider their purchases in comfort.
The stores are set to feature a neutral palette of luxurious materials such as white-washed oak timber, white terrazzo and blackened steel.
Architectural forms will include repeating vertical lines and soft curves inspired by the Goldsmiths logo.
Craig Bolton, executive director of the Watches of Switzerland Group, said: “This is a significant milestone for Goldsmiths, which has a well-earned reputation for offering UK customers trusted expert service and a fabulous presentation of brands.
“Luxury today has become far more relaxed, inclusive, and experiential, so while we are elevating the Goldsmiths brand position, our goal is to make everyone feel valued and at home when visiting our stores.
“Our ambition is for all to have a memorable luxury experience long after they’ve made their purchase.
“We believe the repositioning and new store concept will transform not just the Goldsmiths profile and experience, but also brings some fresh life to our high streets.”
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