Over the last decade, women’s swimwear has been trying to find its place with modified styles and fabrications as well as a hefty dose of sustainable attributes catering to the younger generations. Swimsuit season is not only upon us but rather a year round market segmentation. As the world gets smaller fashion becomes seasonless. In addition, many residential buildings as well as luxury hotels, offer heated indoor/outdoor swimming— all year round.
That being said, I would like to present to you the modified bikinis and one-piece swimsuits where the sea in calling from the island of Mykonos to the glorious Hamptons!
This summer 2021 has brought forth fresh product offerings in swim trends. From collections designed to mix & match, providing a modern take on classic-cut styles to styles that enhance a woman’s most flattering features while providing her fashionable and comfortable shaping
For me, womens swimwear is always an exciting market segmentation to follow. I’ve covered this category for most of my career watching new brands and creative designers present collections that reinvent this fashion category to address consumer needs currently taking place today. Many times changes are subtle through clever design updates and super-hybrid technical fabrications that deliver a newfound sense of style for American women.
Here myself and my team have spotlighted various beachwear that is relevant for today’s customer. Now is time to take your pick between classic or racy. Nevertheless, no matter which you choose, I can assure you it will fulfil your needs for comfort, style, sustainability – and do I dare say it; sex-appeal!
Aster and Ardor:
ASTER & ARDOR -Aster and Ardor is a boutique Australian label, made for women who are environmentally conscious and confident in their own skin. With exclusive prints created by their founder, Aster and Ardor’s collections are designed to mix & match, providing a modern take on classic-cut styles. Their bestselling python print pays homage to a more vintage style that populated Miami Beach in the 80s, and is made with fabric recycled from ocean waste. The latest collection ‘Palm Desert’ is inspired by travels & that vacay mood – worn beach to bar, but best enjoyed poolside. Miami Top $61, Miami Bottom $61
Amoressa-AMORESSA® is a contemporary swimwear collection with a modern architectural attitude. Amoressa enhances a woman’s most flattering features while providing her fashionable and comfortable shaping. From the makers of Miraclesuit, this sexy, figure-flattering collection features slimming seaming, mesh details, luxe hardware, and architectural cutouts. The collection offers one piece and tankini options paired with chic high-waisted bottoms. Amoressa is a new reflection of what all women desire in a swimsuit; alluring and sexy, with soft shaping giving confidence while lounging at a resort or on the beach with her family. $174
8 by YOOX:
8 BY YOOX-This 8 BY YOOX swimsuit is a new silhouette for the brand in a vibrant colorway that is made in recycled jersey. $100
BCBGMAXAZRIA-The Ava One – Shoulder, One Piece Swimsuit is important to the brand because it is one of their summer favorites. $158
Bottega Veneta-High-waisted Bikini In Orange. $440
Calypso St. Barth:
Calypso St. Barth-Calypso St. Barth’s Lauren One Piece suit leads our way back to the beach. A bandeau in a one piece suit, with adjustable straps that take you from bandeau to halter. It’s a classic heritage design with a modern twist. Made of Econyl-regenerated nylon from ocean plastic and dead stock fabric to reduce waste, it’s emblematic of Calypso’s commitment to eco-friendly, sustainable products, and made locally in New York City’s Garment District.$225
CAMILLA-The Psychedelica print is inspired by wild nights where chaos reigns as queen. The Skimpy Slide Tie Pant paired with the Double Straps Tri Bra is the most daring silhouette consisting of scandalous mingling of vibrant colours frolics along the two-way stretch fabric, expertly cut with skimpy coverage and made for cheeky poolside adventures. CAMILLA swimwear is lovingly crafted using Econyl ®, a sustainable premium Italian textile, recycled from regenerated materials salvaged from the ocean. Made from 82% recycled nylon, the swimwear is perfect on the body, and out of our environment. Top – $169, Bottom – $189
Cynthia Rowley -Our wetsuits and neoprene swim styles are made using green technology, contributing to a gentler environmental impact. By using earth mined limestone in place of petrochemicals, and recycled materials such as tires and plastic bottles, water resources are conserved and carbon footprint is significantly reduced. We are proud to create eco-friendly products that can be enjoyed across oceans world-wide. $185
Dolce&Gabbana-The vibrant Carretto print with its bright colors is the absolute star of this bikini that features a balconette bikini top and high-waisted shaper bikini bottoms in fine spandex fabric. This, along with an entire Carretto collection, can be seen in our new pop-up concept: a Sicilian Cart decorated airstream. A shopping experience traveling exclusively across the Hamptons from June 26 – July 26. $645
Ernest Leoty-The Philippine swimsuit is a classic, versatile piece that you’ll want to wear for years to come. Designed in France and produced in Europe, the Philippine features corset stitching that sculpts your silhouette and gently holds the stomach. The technical fabric is made in France, lightweight, fast-drying and resistant to both sunscreen and chlorine. With an elegant low-cut neckline and soft finishing, it can also be worn as a bodysuit. Available in 4 chic colourways including scarlet, black, navy/ cobalt and navy/ black. $162
Ezili Swim-The Polka Bikini comes from our very first sustainable swimwear collection – created from a deep love and respect for our oceans and environment. Our brand mission was to find a durable and sustainable eco-friendly fabric, but with no sacrifice to the stretch, fit or glamour of your favourite swim styles. The ‘Polka’ is digitally printed in a classic deep navy polka dot print, in a minimal halterneck shape, which is guaranteed to take you from one season to the next. Perfect for tanning, effortlessly cool, and easily paired with apparel for styling off the beach.$69.99
Fashion Nova-Nova Swim’s Megan Thee Stallion collection introduces fiery new designs inspired by the iconic 80’s Miami revival, using bright neon’s and sexy animal prints mixed with sophisticated neutrals. The collection features versatile silhouettes with risqué cut outs, and special design details executed in unique, standout fabrications with inclusivity being a priority. Categories featured in the collection include swimwear, cover-ups, dresses, accessories and matching sets along with a small but fun debut of matching sets just for pets. $19.99 to $49.99 and available exclusively on fashionnova.com
GENNY-This vintage high-waisted bikini is one of Genny’s Summer collection essentials.$553.72
ICEBERG-ICEBERG offers us a unique one-piece bathing suit with all-over graphic tribute to Michelangelo’s The Creation of Adam with halter top and elasticated band detail. This particular print is a fresh take on the classic Italian painting. $135
Inez Valentine Swimwear:
Inez Valentine Swimwear-“The Peyton One-Piece is an important piece in our collection as it was one of the first styles we designed. It’s always been hard for me to find a one piece that makes me feel sexy but is also chic and sophisticated. We designed the high ruched neckline to be adjustable so you can play around with coverage and the low scooped back adds the sexy element without being too revealing. We also had the woman on the go in mind when designing the Peyton. She can wear this style to the beach, a stroll in the park or on a night out. Yes, this piece is simple, but the design elements and fabrication elevates the style to make any woman feel comfortable and sexy in their own skin.” Bianca Inez Ubeda, Co-Founder of Inez Valentine. $90 for separates, $180 for one-pieces
LILIANA MONTOYA Swim:
LILIANA MONTOYA Swim—This sustainable trikini is both fashionable & versatile. As a reversible piece, it can be worn to display either the tiger stretchmarks or the colorful rainforest pattern! This multi-use element ties seamlessly into the brand’s focus on sustainability and conservation. The Rainforest-Tiger one-piece is made with PET material from 100% recycled plastic bottles — the perfect example of sustainable fashion without compromising quality. $175
MAIYO-The Orchid one-piece is a shimmering statement designed to hug your curves in all the right places. A stretch Lurex silhouette is joined by underwired cups for support, while handmade crochet and sequin flower detailing exude the brands’ signature sense of glamour. Keep it minimal, or take things up a notch with the detachable gold chain belt. The versatility of the piece makes it a staple for any swim-lovers’ collection, and a must-have from Maiyo’s latest offering. $152
MOMMA – Nala was designed with every body in mind; she’s completely adjustable so any Ma can customize her to the perfect fit. Once you try her on, you’ll wonder how you’ve lived this long without her. Our signature MOMMA fabric is spun from a luxe recycled nylon blend and was engineered to have a second skin feel. Lightly compressive and oh so soft, you won’t want to take her off—and that’s the way we like it. $150
NALU SWIMWEAR—alu Swimwear is a Miami-based swim and lifestyle brand founded by international model Johanna Chone. Nalu pieces breathe vibrant color and patterns into a day well-spent by the sea. Color combinations of mixed brights are a nod to Miami— cotton candy sunrises, inimitable architecture, and electric city nights. Nalu is elevated beach-chic— for the woman who isn’t afraid to make a statement on the sand. This reversible bikini can be worn in multiple ways, lending creativity and longevity a single piece. Reversible, shapeable swim wear helps us reduce the environmental impact of manufacturing when it can serve multiple functions. Top: $80 Bottoms: $60
Riot Swim-Riot Swim Blaise One Piece in Black available at The Break. The Break is based in New York and supports a handful of incredible emerging brands. $99
Vitamin A-The Jenna One Piece in Topaz is part of Vitamin A’s plant based & low waste capsule made in partnership with Boyish Jeans. It is responsibly produced and designed to minimize environmental impact utilizing Vitamin A’s BioSculpt fabric (a plant-based raw material sourced from the castor bean, an organic alternative to fossil fuel based fabrics).